"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."

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More quotes from: Leo Burnett

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• "I am one who believes that one of the greatest dangers of advertising is not ..."
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• "If you can't turn yourself into your customer, you probably shouldn't be in the ad ..."
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• "Make it simple. Make it memorable. Make it inviting to look at. Make it fun ..."

• "Plan the sale when you plan the ad. "
• "Rarely have I seen any really great advertising created without a certain amount of confusion, ..."
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• "The secret of all effective advertising is not the creation of new and tricky words ..."
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• "To swear off making mistakes is very easy. All you have to do is swear ..."
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• "What helps people, helps business. "
• "When you reach for the stars you may not quite get one, but you won't ..."
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