"The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line."

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More quotes from: Leo Burnett

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• "I am one who believes that one of the greatest dangers of advertising is not ..."
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• "Make it simple. Make it memorable. Make it inviting to look at. Make it fun ..."
• "Plan the sale when you plan the ad. "
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• "Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. "
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• "To swear off making mistakes is very easy. All you have to do is swear ..."
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• "What helps people, helps business. "
• "When you reach for the stars you may not quite get one, but you won't ..."
• "When you reach for the stars, you may not quite get them, but you won't. "
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