"When you reach for the stars, you may not quite get them, but you won't."

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More quotes from: Leo Burnett

• "A good ad which is not run never produces sales. "
• "A good basic selling idea, involvement and relevancy, of course, are as important as ever, ..."
• "Advertising is the ability to sense, interpret... to put the very heart throbs of a ..."
• "Advertising says to people, 'Here's what we've got. Here's what it will do for you. ..."
• "Anyone who thinks that people can be fooled or pushed around has an inaccurate and ..."
• "Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is ..."
• "Curiosity about life in all of its aspects, I think, is still the secret of ..."
• "Fun without sell gets nowhere but sell without fun tends to become obnoxious. "
• "Good advertising does not just circulate information. It penetrates the public mind with desires and ..."
• "I am one who believes that one of the greatest dangers of advertising is not ..."
• "I have learned that any fool can write a bad ad, but that it takes ..."
• "I have learned that it is far easier to write a speech about good advertising ..."
• "I have learned that trying to guess what the boss or the client wants is ..."
• "I have learned that you can't have good advertising without a good client, that you ..."
• "I have learned to respect ideas, wherever they come from. Often they come from clients. ..."
• "I regard a great ad as the most beautiful thing in the world. "
• "If you are writing about baloney, don't try and make it Cornish hen, because that's ..."
• "If you are writing about baloney, don't try to make it Cornish hen, because that ..."
• "If you can't turn yourself into your customer, you probably shouldn't be in the ad ..."
• "If you don't get noticed, you don't have anything. You just have to be noticed, ..."
• "Let's gear our advertising to sell goods, but let's recognize also that advertising has a ..."

• "Make it simple. Make it memorable. Make it inviting to look at. Make it fun ..."
• "Plan the sale when you plan the ad. "
• "Rarely have I seen any really great advertising created without a certain amount of confusion, ..."
• "Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. "
• "The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing ..."
• "The secret of all effective advertising is not the creation of new and tricky words ..."
• "The secret of all effective originality in advertising is not the creation of new and ..."
• "The sole purpose of business is service. The sole purpose of advertising is explaining the ..."
• "The work of an advertising agency is warmly and immediately human. It deals with human ..."
• "There is no such thing as a permanent advertising success. "
• "To swear off making mistakes is very easy. All you have to do is swear ..."
• "Too many ads that try not to go over the reader's head end up beneath ..."
• "We want consumers to say, 'That's a hell of a product' instead of, 'That's a ..."
• "What helps people, helps business. "
• "When you reach for the stars you may not quite get one, but you won't ..."
• "Whether or not the standard of living made possible by mass production and in turn ..."