"The usability testing had never revealed how hard it was to do it with your own real data as opposed to doing it in the usability lab under artificial circumstances."

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More quotes from: Scott Cook

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• "And then we invented this technique called follow-me-home research. "
• "Another example of inefficiency is business use of the U.S. postal system. "
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• "Be dramatically willing to focus on the customer at all costs, even at the cost ..."
• "Before 1980, it was basically illegal for U.S. banks to invent new products. "
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• "Fifty years ago wealth was stored and transmitted physically through gold bars, stock certificates, bank ..."
• "Generally, once things get into a computer application that's well designed, it's pretty easy. "
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• "I think another was Quicken Version 3. We thought we'd been building easy-to-install, easy-to-use software ..."
• "I think probably that the 1991 release where we first hooked up to credit cards ..."
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• "I'd love to have all the data that you touch in your financial world be ..."
• "If you survey Americans and ask them when they most want to buy financial products ..."
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• "Technology can make tremendous changes in slashing the costs of marketing and distribution. "
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• "The current institutionally provided retirement plans will not cover people's needs upon retirement. "
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