"Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see."

Rating:

  rate this quote
Topic: none  help us select a topic for this quote

More quotes from: Edward de Bono

• "A memory is what is left when something happens and does not completely unhappen. "
• "An expert is someone who has succeeded in making decisions and judgements simpler through knowing ..."
• "An idea that is developed and put into action is more important than an idea ..."
• "Creativity involves breaking out of established patterns in order to look at things in a ..."
• "Creativity is a great motivator because it makes people interested in what they are doing. ..."
• "Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. ..."
• "If you wait for opportunities to occur, you will be one of the crowd. "
• "In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment ..."
• "In the future, instead of striving to be right at a high cost, it will ..."
• "It has always surprised me how little attention philosophers have paid to humor, since it ..."
• "It is well known that "problem avoidance" is an important part of problem solving. Instead ..."
• "Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic. "
• "One very important aspect of motivation is the willingness to stop and to look at ..."
• "Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be ..."
• "Sometimes the situation is only a problem because it is looked at in a certain ..."
• "The need to be right all the time is the biggest bar to new ideas. ..."
• "We need creativity in order to break free from the temporary structures that have been ..."